12pm - 1pm

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2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
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How to Scale your Services for Growth
Friday
, 
September 
27
 at 
7:00pm
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The mobile advertising revolution is here.


Before you want to scale your agency you must know that are you completely ready to scale your agency for growth? If not then you must wait for all the conditions to qualify on you and on your business before you start to scale your Digital Marketing Agency Dubai.

In this article, we will tell you how you can scale your agency successfully by following simple techniques.

 

Target Ideal Clients

I

f you do not have a targeted, researched, and ideal customer, your business could waste tons of finances in managing clients with desperate needs. And as a result, it may cost you extra resources on additional processes, applications, and research. But you do not want this to happen, you want to make money without spending extra money and that is why you need to research your clients so that you do not have to waste your money.

 

Enhance your strategy


You should make your clients think that your services are more reliable than other service providers. In order to do that, your marketing strategy should be perfect. You can make your marketing strategy perfect by following highly targeted tactics like:


Pay-Per-Click such as Google Ads management
Search Engine Optimizations
Social Media Marketing
Content Marketing
Email Marketing
 

Analyze your client follow


You should also analyze your client’s follow. This means that you should observe that your clients do not have to wait long for your team to move things forward. If they do have to wait then you need to enhance both your services and team so that they do not have to wait for your team to get their work done. 

 

Use specialized and integrated tools


It is always tempting to use free tools so that you can reduce your business costs. But the free tools are not as effective as the real ones. That is why you have to choose specialized and integrated tools so that they can help you in your work. These tools will cost you a little more but they are worth investing in. These tools include:


Social Media Management Tools
Social Media Analysis Tools
Social Media Monitoring Tools
Content Management Tools
Hashtag Research Tools
Image and Video Management tools
 

Conclusion


By following these simple techniques you can easily scale your agency for growth. If you have any other technique in mind that can be helpful in scaling your agency then share it with us in the comment section. We will love your response. 

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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